Google’s New Algorithm Update Focuses on Product Reviews
As you may or may not have heard, Google released its third product review algorithm update earlier this month. The goal of this latest update is centered around promoting higher-quality product ratings in search results. […]
The Importance of Online Reputation Management Services in Business
Some would say that we spend far too much time online. According to a 2020 Digital Report from Hootsuite and We Are Social, we spend an average of 6 hours 43 minutes online every day. […]
Online Reputation Management: Mistakes to Avoid in 2022
In a study conducted by Marketing Land and Digitalis UK, it was found that out of the world’s 50 most successful brands, 14 of the brands had negative results show up on Google’s first or […]
How to Brand Yourself in a Noisy World
When we work with individual online reputation management clients, our discussion often leans towards building websites to help them counteract negative press releases that may be looming on the first page of the SERP. Yes, […]
Online Reputation Management Can Help Your Job Hunt
The job hunt in the digital age is more complicated than it used to be. Not only is competition denser with various sites like indeed.com allowing for keen seekers to apply to hundreds of jobs […]
Brand Reputation: How to Use Integrity to Overcome Negativity
Brand reputation is the pivotal and unquestionable element that can make or break a company. Working towards getting your brand out there is a chore of both necessity and care. A properly executed PR campaign […]
4 Ways to Ensure One Bad Review Won’t Impact Your Reputation’s Search Results
After working very hard to establish an attractive, informative website for your business, you may sit back and wait, expecting visitors to come pouring in demanding your products or services. When this doesn’t happen you […]
The Connection Between SEO and 5-Star Reputations
Customer service is one of the key components of any online marketing strategy. Think about your own habits for a moment. When you are purchasing a product online, one of the first things most people […]
Simple Steps to Marketing Your E-Retailer
Have you always known that you would someday start your own company, even at the ripe age of ten when you would try to sell your Halloween candy to your parents? Sure, it may sound […]
How to Avoid Personal Bias in Online Reputation Management
You have a right to believe that your business is excellent at what it does–and perhaps that it’s even better than the competition. After all, you have likely spent a considerable amount of time, effort […]