Studies have indicated that in today’s tech-savvy world, many consumers prefer to conduct online research prior to deciding whether or not to purchase products or services, and from whom. When a consumer is searching for information about products or services on the internet, they are looking for much more than a business that provides these […]

While establishing a good online reputation is critical to any business’ success today, maintaining a good online reputation is even more critical. Most consumers turn to online sources to learn about whether a business can provide desired services or products and whether they are reputable. This means that while a well-designed online presence can work

A business’ reputation obviously has a lot to do with their success or failure, as consumers are unwilling to establish relationships with businesses that have a poor reputation. It is therefore not surprising that many businesses work very hard to establish and maintain a good reputation over time. With the increasing popularity and use of

It is no secret that a powerful online presence is essential to the growth and stability of any business in today’s technologically-advanced world. In many cases, consumers who need answers and solutions or who want information about businesses, products or services will turn to the internet. A well-designed, informative and easily navigated website can provide

Online reputation management has a lot to do with drawing positive attention to a business through boosting SEO and increasing direct site traffic. However, all the time, effort and money a business spends on building and maintaining a stellar online reputation can largely be wasted if they don’t put attention on their review content. Owning

It is no secret that growing and maintaining a successful business takes a lot of time and hard work. Furthermore, simply putting a successful business in place once does not guarantee its future success. Even if you provide a unique product or service that millions of individuals need and want, they will never know unless

While Search Engine Optimization (SEO) and online reputation management may sound similar, they are two distinct areas. Continue reading to learn more about their differences. How your brand appears online can make or break your business. The vast majority of people believe that web reviews are legitimate, and will use them when making a purchasing

While there are many ways to prove your authority in your field, creating Podcasts is one of the most effective. A Podcast is a digital audio recording that interested parties can download and listen to via a variety of devices, such as smart phones and computers. Listeners can even receive your Podcasts automatically, as they