You have a right to believe that your business is excellent at what it does–and perhaps that it’s even better than the competition. After all, you have likely spent a considerable amount of time, effort and money to make it so. However, a personal bias toward one’s business or oneself can actually adversely affect reputation […]

Today it is absolutely essential for companies to establish and maintain positive online reputations. This can take a considerable amount of time and effort, and the unfortunate fact is that it can all come crumbling down in a heartbeat. A single disgruntled customer who takes to the internet to complain about a company can do

Social media presents businesses with wonderful opportunities to reach out and interact more personally to a broad base of consumers, and–thanks to sharing–establish contact with scores of consumers that they may otherwise never have an opportunity to connect with. However, it also presents an opportunity for businesses to be criticized much more openly, in such

Social media is a channel that more and more companies have embraced within their marketing communications efforts. If you haven’t already opened up a Facebook page, Instagram profile or Twitter account, you are lightyears behind the rest of the crowd. Businesses use social media ads to introduce new products and generate engagement concerning their brand,

While creating products or services that customers need and want is definitely important, one could say that any business is only as successful as its target customers know about it and what it can provide for them. Today, one of the primary ways that consumers learn about and interact with a business is through online

How fast does a reputation change? At the speed of digital communication. In the PR days of a bygone era, if your company offices were broken into and the press shared the story, you might even hear from the paper before the story would run. You’d have a spokesperson make a statement. The public might

Your online reputation is just as, if not more, important than your offline reputation. What goes on the internet about you or your business can stay there until the internet stops working. Although this may be a good thing, it can also be a scary thing. Reviews are what makes a person decide whether they

In today’s world, everyone is focused on sharing everything on social media and on the internet. Everything from sharing their location, to what their eating, along with sharing images. Social media has made the amount of images shared skyrocket to a whole new level. Go on Facebook and you will see hundreds of images. Go