Some would say that we spend far too much time online. According to a 2020 Digital Report from Hootsuite and We Are Social, we spend an average of 6 hours 43 minutes online every day. It is no wonder that what we read online influences our brand perception! A single unfavorable review or comment can […]
The Importance of Online Reputation Management Services in Business Read More »
In a study conducted by Marketing Land and Digitalis UK, it was found that out of the world’s 50 most successful brands, 14 of the brands had negative results show up on Google’s first or second page. To take the study a little further, it was found that 20 of those brands did not have
Online Reputation Management: Mistakes to Avoid in 2022 Read More »
When we work with individual online reputation management clients, our discussion often leans towards building websites to help them counteract negative press releases that may be looming on the first page of the SERP. Yes, this is a tried-and-true part of our process to unleashing a stellar digital footprint where your desired results will end
How to Brand Yourself in a Noisy World Read More »
The job hunt in the digital age is more complicated than it used to be. Not only is competition denser with various sites like indeed.com allowing for keen seekers to apply to hundreds of jobs until they receive replies, but the presence of social media accounts incentivize potential employers to snoop around for clues about
Online Reputation Management Can Help Your Job Hunt Read More »
Brand reputation is the pivotal and unquestionable element that can make or break a company. Working towards getting your brand out there is a chore of both necessity and care. A properly executed PR campaign has the potential to drive individual or company statistics through the roof. However, the time comes now and then when
Brand Reputation: How to Use Integrity to Overcome Negativity Read More »
After working very hard to establish an attractive, informative website for your business, you may sit back and wait, expecting visitors to come pouring in demanding your products or services. When this doesn’t happen you may wonder why, which can lead you into search engine optimization, or SEO. Simply put, SEO is the science of
4 Ways to Ensure One Bad Review Won’t Impact Your Reputation’s Search Results Read More »
Customer service is one of the key components of any online marketing strategy. Think about your own habits for a moment. When you are purchasing a product online, one of the first things most people look for is the rating. How many times have you looked at a four-star rating and kept looking for something
The Connection Between SEO and 5-Star Reputations Read More »
Have you always known that you would someday start your own company, even at the ripe age of ten when you would try to sell your Halloween candy to your parents? Sure, it may sound simple enough to say that you’re going to mass purchase sports bras from Alibaba.com and sell them for a high
Simple Steps to Marketing Your E-Retailer Read More »
You have a right to believe that your business is excellent at what it does–and perhaps that it’s even better than the competition. After all, you have likely spent a considerable amount of time, effort and money to make it so. However, a personal bias toward one’s business or oneself can actually adversely affect reputation
How to Avoid Personal Bias in Online Reputation Management Read More »
Whether you own a small bed and breakfast in the English countryside, or a large franchise of luxury hotels, you need to understand the importance of online reputation management services. Browsing through platforms such as Airbnb and Expedia have become ubiquitous for both business and pleasure travellers. A TripAdvisor study conducted in 2017 revealed that
Five ORM Tips Hoteliers Can Implement from Home Read More »
