Simple Steps to Marketing Your E-Retailer
Have you always known that you would someday start your own company, even at the ripe age of ten when you would try to sell your Halloween candy to your parents? Sure, it may sound simple enough to say that you’re going to mass purchase sports bras from Alibaba.com and sell them for a high profit margin back in your California hometown, but the method is much more complicated than you may think. You can have the best product out there, but if no one knows about it, it’s simply going to get swept under the curtain of the other thousands of e-retailers selling the same items in your fashion line. Once you have established the foundation of your company and are ready to ring in your first sales, you need to get your website to rank. It can take months to see results, so patience is definitely a virtue that you need to hold onto here.
- SEO the crap out of your website. If you’re not an SEO maven, no worries—leave it to an ORM agency like ourselves to know exactly how to master this step. When it comes to SEO, content is king. Begin writing blog posts on your website that are relevant to your customers’ needs. If we’re going to stick with the fashionable sports bra e-retailer idea, then here’s a picture we’d like to paint for you. Get into the mindset of your potential customer by truly understanding their psychographics. In this case, you should write articles such as the best breakfast smoothies to start your day on a healthy note, or the top five hidden hiking trails in California. Think about what your most loyal customers are likely to search on Google, and brainstorm from thereon.
- Make your website user-friendly. A clear, informative menu is the ideal method to direct customers to where you want them to go. Also, avoid pushy marketing photos. Focus on the bigger picture: What kind of life does that model wearing your top-seller sports bra live? Find out how you can elicit desire in potential customers who check through your site. Also, another rule of thumb: Avoid tacky, unappealing colors. Presentation really is everything.
- Use influencers—we can’t stress this one enough! There’s no avoiding sponsored Instagram and YouTube vlogs. Sending your newest sports bra technology to a popular YouTuber can help spread your brand like wildfire. It may cost a pretty penny upfront (or it may cost the price of your sports bra if you are asking for an honest review), but if the YouTuber ends up liking your product then you’ll need to stock up on inventory quickly. However, there is always a risk that they may not like the product. You should therefore trust the quality of what you’re putting out there. At the end of the day, there’s always a risk in business.
Other methods that can help your website rank higher on Google is reaching out to bloggers. If you manage to get a few highly-ranked bloggers to rate your products, make sure to ask that they link your website in the post. This way, Google will reward you by boosting up your site.