Author name: Julie Kelechian

Brand Reputation: How to Use Integrity to Overcome Negativity

Brand reputation is the pivotal and unquestionable element that can make or break a company. Working towards getting your brand out there is a chore of both necessity and care. A properly executed PR campaign has the potential to drive individual or company statistics through the roof. However, the time comes now and then when …

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How Online Reputation Management Positively Impacts Your Business Operations

While creating products or services that customers need and want is definitely important, one could say that any business is only as successful as its target customers know about it and what it can provide for them. Today, one of the primary ways that consumers learn about and interact with a business is through online …

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Cyber Security Breaches: How a Communications Plan Can Protect Your Reputation

How fast does a reputation change? At the speed of digital communication. In the PR days of a bygone era, if your company offices were broken into and the press shared the story, you might even hear from the paper before the story would run. You’d have a spokesperson make a statement. The public might …

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Reputation Management: A Key Part of Digital Marketing in Business

Studies have indicated that in today’s tech-savvy world, many consumers prefer to conduct online research prior to deciding whether or not to purchase products or services, and from whom. When a consumer is searching for information about products or services on the internet, they are looking for much more than a business that provides these …

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Top 3 Misconceptions About Online Reputation Management

While establishing a good online reputation is critical to any business’ success today, maintaining a good online reputation is even more critical. Most consumers turn to online sources to learn about whether a business can provide desired services or products and whether they are reputable. This means that while a well-designed online presence can work …

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